A sound investor relations strategy achieves the following objectives:

Protects the value of a company and its independence.

Allows a company to correct any discrepancies between how the company is perceived externally and how it sees itself.

Provides a company with information about how it is considered in the market place, the conditions prevailing in its sector and about its competitors.

Reduces the cost of capital.

Increases the liquidity of its share value.

• Strategic definiton of the Investor Relations department:
  Organigrams
  Human resources and equipment
  Roles
  Web site
  
  
• Ranking and opinion studies (by sector and/or company) amongst analysts and investors.
  
  
• Before and after strategy bulletins relating to:
  Shareholder General Meetings
  Presentations of results
  Meetings with analysts and investors
  Advice on Public Share Offerings and Bids, mergers and acquisitions
  Advice and contingency planning for crisis situations
  Advice on managing share liquidity
  
  
• Evaluation and selection of service providers in Investor Relations:
  Organisation of proxy vote at general meetings of shareholders
  Identification of shareholders
  Organising events